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Worldpay for Platforms
Embedded Finance campaign
Insight
Embedded finance is reshaping the way software platforms grow, but many buyers are still at the awareness stage, needing clear guidance on what it means and why it matters. Worldpay for Platforms saw an opportunity to lead by educating software providers on how embedded finance drives retention, loyalty, and long-term growth.
Impact
We created the Complete Guide to Embedded Finance, a flagship eBook positioned around retention as the foundation for hypergrowth. Repurposed into a blog, video, and LinkedIn cutdown videos, the content launched at an industry event as part of a “Storm the Market” strategy — equipping audiences with clarity and positioning Worldpay for Platforms as the partner to trust in this fast-growing space.
Campaign video
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